“Objects created for different viewpoints: dogs and people”, states the claim; a collection studies the dual dog-person relationship, developing a range of products that is attentive to both protagonists’ habits and needs. The collection leitmotiv are the two eyes. Dog’s eyes, people’s eyes.

Foof, which started out as a dogs’ home, has created Europe’s first dog park and museum. Foof is not just about dogs, but also the relationship between dogs and their owners.

From 2014 to April 2017, the art direction was managed in Studio Irvine by Maddalena Casadei and Marialaura Rossiello Irvine.