Muji 2008

“It’s nice when things aren’t too explict: that’s when they can make the strongest statement. The name Muji means ‘no-brand’, yet it is one of the strongest brands. The apparently simple design of this children’s toy – when you rotate the eyes, nose and mouth the expression changes – is only one example of the way this Japanese company supports craftmanship”. JI

Producer Muji

muji.com